Picture yourself running a cozy cafe. The coffee is brewing, the tables are set, and customers are coming in. In addition to the food and drinks, there’s a big element that plays a role in making your space inviting: the music. A well-chosen playlist makes your space more inviting and entices visitors to stay longer and hopefully keep coming back.

Choosing appropriate songs is only one aspect of managing music in a business setting; another is carefully choosing the genre, tempo, and loudness to fit the mood of the room.

But if you’ve ever tried to manage multiple apps and devices to control your sound system, you know it can be a hassle. Learning different platforms and operating systems can be a lot, especially when you’d rather focus on running your business.

This is just one example where the Cinemo Cloud Ecosystem can step in, offering a way to control your audio experience with a single app.

What is the Cinemo Cloud Ecosystem?

The open Cinemo Cloud Ecosystem is a network of services, partners and technologies designed to provide the best digital media experience possible. It connects content providers, device makers, and users, and it’s intended to make your digital life easier by integrating technology across your devices, allowing you to manage and control devices and streaming services under one umbrella in the cloud. Plus, you can make hardware choices based purely on performance or brand preference rather than compatibility concerns.

This versatility extends across both personal and business environments. A Cinemo-enabled speaker that streams music at home can just as easily be used in a commercial setting, where it can synchronize with multiple devices from different brands. Even though home and commercial streaming services may differ, Cinemo supports both, so businesses can stream licensed background music, advertisement-supported stations, or content from a CMS without complication.

Because the ecosystem is agnostic to streaming services, devices remain future-proof and can support upcoming streaming services without requiring firmware updates. Groups of devices can be arranged in one or multiple rooms with consistent and latency-free output, while control remains cloud-managed.

This solves a common problem, whether you’re a business owner or home audio enthusiast: the frustration that comes with making different devices work together.

According to the 2023 Deloitte report “Balancing act: Seeking just the right amount of digital for a happy, healthy connected life”, 79% of smart home device users want interoperability in their devices, but that’s not always the reality. Cinemo offers a cloud-native solution where all your tech can sync up, saving you time and stress.

Woman on the couch using Cinemo App

Connected Audio

Take your home audio system, for example. It’s not always cost-effective to stick to one speaker brand, and you may want completely different devices for different purposes: a cheaper one for your outdoor patio where it might get wet, or a higher-end combination for your living room.

The 2021 experiment “How to mix and match wireless smart speakers with ease" conducted by WIRED found that controlling different speakers via a single app is one of the biggest reasons to stick to one speaker brand. It also suggests a rather convoluted approach to understanding what speakers work best for your needs: “Start with your preferred music, podcast, or audiobook service and then work backward to figure out all the brands that directly support what you want to use”.

The Cinemo Cloud Ecosystem removes the need for such an assessment. The ecosystem enables users to customize their audio setup based on personal preferences, mixing different types and brands of devices without worrying about compatibility. Whether it's a floor speaker, standalone unit, or soundbar, all your devices are integrated into one cohesive experience. Your music can continue playing across rooms as you move, ensuring uninterrupted audio. 

Also, if your phone battery dies, the system will continue playing content from your speakers if a playlist is selected. You can even run different content on your mobile device and speakers at the same time, giving you more control over your audio environment.

How Does It Work?

The ecosystem works by connecting key participants: device manufacturers, content providers, and users. 

  • Devices equipped with Cinemo have access to advanced playback features like multi-room capabilities and synchronization, as well as access to Cinemo-certified streaming services without additional development efforts for the device maker. They benefit from a proven system that ensures products work with a variety of content providers, keeping products competitive and up-to-date as new content standards and formats emerge.
  • While making content available across different devices often comes with certification processes or compatibility issues, Cinemo removes this pain point by taking care of the certifications and letting content providers distribute their music, podcasts, or other media to a wide range of Cinemo-enabled devices without having to worry about whether it’ll work.
  • A free app is all it takes for end users to gain full control over their digital media experience.

With automatic software updates, partners and users always have access to the latest and greatest features and technologies, even after device production.

The Future of Digital Connectivity

With the number of connected devices globally expected to grow to 30 billion in 2025, or about 4 devices per person, as reported in 2022 by the World Economic Forum in “Global Consensus Emerges to Secure Internet-Connected Home and Wearable Devices”, managing different devices can be overwhelming. With Cinemo, everything is just a little simpler, giving you space to focus on what really matters: your business, customers, and your own free time.